Juke
Creating listener touch points to upgrade to premium accounts
A 5-day design sprint for an iOS music streaming app
Project overview
Juke is a new startup that offers a music streaming app called Juke that’s based on a freemium model. Since its launch two years ago, Juke has cultivated a reliable base of free listeners. Now that Juke has devoted listeners, it’s time to start exploring ways to generate revenue.
With initial research provided, I joined the Juke team to synthesize their findings and explore ways to promote paid accounts while improving the listener experience.
My role
UX Designer
Business objectives
#1 Create the opportunity for new users to subscribe to the premium product upon registration in the signup flow.
#2 Create the opportunity for returning free users to become paid subscribers in the sign-in flow as well as within the product once logged in.
DAY 1
Synthesizing the research
Prior to joining this project, Juke performed user interviews to get an understanding of who their listeners are. I reviewed the interviews to learn for whom I would be designing.
Action items
• Reviewed user interview notes
• Conducted secondary research
MORE DEETS COMING SOON !
MORE DEETS COMING SOON !
Take a minute to write an introduction that is short, sweet, and to the point.